The provocatively named "Miss Bimbo" Web site launched in the UK last month and is described as a "virtual fashion game for girls."
Girls are encouraged to compete against each other to become the "hottest, coolest, most famous bimbo in the whole world."
When a girl signs up, they are given a naked virtual character to look after and pitted against other girls to earn "bimbo" dollars so they can dress her in sexy outfits and take her clubbing.
They are told "stop at nothing," even "meds or plastic surgery," to ensure their dolls win.
Users are given missions, including securing plastic surgery at the game's clinic to give their dolls bigger breasts, and they have to keep her at her target weight with diet pills, which cost 100 bimbo dollars.
Breast implants sell at 11,500 bimbo dollars and net the buyer 2,000 bimbo attitudes, making her more popular on the site. And bagging a billionaire boyfriend is the most desirable way to earn the all important "mula" or bimbo dollars.
Working, it seems, is a bit of a chore in bimbo world.