Girls with toys

When thinking about campaigns to promote sex products for women, I find the campaign made by "coco de mer" exquisite. This company has done in my opinion an excellent job of brand identity . The approach is very tasteful, the colors are sober and great art direction regarding images. The whole experience says erotic with no even a glance of the very familiar male oriented, but very cheap, sex imagery. It appeals to retro but it feels very contemporary and progressive. In the website there is a movie (HONEY AND BUNNY) by chapters that shows all the array of products they have and additionally manage to make the whole "informational" session a pleasure. Great stuff! Strong aesthetic sensibilities that highlights above all the feminine allure.


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Compilation of aesthetic manifestations beyond compliance, bring us emancipation.