Creepy and sexy?

Is creepy equivalent with sexy?
I have seen a couple of films made as advertisement campaigns for lingerie brands where the theme seems to be the same: creepy dark images of women in underwear. It feels so much the aesthetic of any horror film mixed with the night vision Paris Hilton infamous video that I ask my self: is the idea of "mystery" actually sexy, when it feels weak as even a mystery? Does Kate moss suffice to make the creepy, sexy? In my opinion she does look pretty funny and even possessed. It is like a zoolander version of the exorcist.Here is the campaign.


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Compilation of aesthetic manifestations beyond compliance, bring us emancipation.