gap: basic & classic

"February 3, 2008 – "Taking classics and messing with them until they become fashion." It sounds easy enough, but the Gap's recent history suggests otherwise. It's well-known that the brand has been struggling to stay pertinent in a retail market that's become saturated with high-low fast-fashion labels. Enter Patrick Robinson, the man responsible for the above quote. The former Perry Ellis designer was the center of attention today at a one-hour presentation of the company’s new Fall lineup.Right now, the Gap has several points working in its favor when it comes to getting customers into its stores. The imminent recession we've all been hearing about, not to mention the ever-higher prices being asked of European imports, are keeping women from buying big-ticket items. The deciding factor, though, may be how good these clothes look. "