A must read on Photography.
"In 1977, Sontag wrote the essay On Photography, which gave media students and scholars an entirely different perspective of the camera in the modern world. The essay is an exploration of photographs as a collection of the world, mainly by travelers or tourists, and the way we therefore experience it. She outlines the concept of her theory of taking pictures as you travel:
The method especially appeals to people handicapped by a ruthless work ethic – Germans, Japanese and Americans. Using a camera appeases the anxiety which the work driven feel about not working when they are on vacation and supposed to be having fun. They have something to do that is like a friendly imitation of work: they can take pictures.
Sontag suggested photographic "evidence" be used as a presumption that "something exists, or did exist", regardless of distortion. For her, the art of photography is "as much an interpretation of the world as paintings and drawings are", for cameras are produced rapidly as a "mass art form" and are available to all of those with the means to attain them. Focusing also on the effect of the camera and photograph on the wedding and modern family life, Sontag reflects that these are a "rite of family life" in industrialized areas such as Europe and America.
A New Visual Code
In her Essay On Photography Sontag says that the evolution of modern technology has changed the viewer in three key ways. She calls this the emergence of a new visual code. Firstly, Sontag suggests that modern photography, with its convenience and ease, has created an overabundance of visual material. As photographing is now a practice of the masses, due to a drastic decrease in camera size and increase of ease in developing photographs, we are left in a position where “just about everything has been photographed”(Sontag, Susan, (1977), On Photography 3). We now have so many images available to us of: things, places, events and people from all over the world, and of not immediate relevance to our own existence, that our expectations of what we have the right to view, want to view or should view has been drastically affected. Arguably, gone are the days that we felt entitled of view only those things in our immediate presence or that affected our micro world; we now seem to feel entitled to gain access to any existing images. “In teaching us a new visual code, photographs alter and enlarge our notion of what is worth looking at and what we have the right to observe” (3). This is what Sontag calls a change in “viewing ethics” (3)."