When you think all designers are only interested in becoming masters of the universe while charging extreme prices, help comes from New Zealand. GENERAL CUCUMBER is a store for the style hungry and not very deep pockets.
They are in the vanguard. Not only they have allocated the proper amount of attention to visual identity bringing attention from trend setters and early adapters but also marketing aspects such as intercontinental distribution, and pricing. Love their incursion in the global market of fashion and love their excercise of excellent branding.
