2005/11/02

FEUDAL times


















Feudal Lord Luciano Benetton, the owner of Benneton has donated "his" land to the MAPUCHES (aboriginal community from the south of Argentina and Chile). This act is not a Marketing strategy to make fairness part of the Benneton allure, NO!. This is only the natural course of things in postcolonial times. Don Benneton had bought "public" land from one fascist Argentinean authority that sold the aborigines land to the rich Italian. Crazy story but truth...The story of Latin America and Feudal Lords from foreign lands buying properties ignoring whole communities (in spite of those people)...It seems that this "return" of lands is making sense of all the craziness that has made the AMERICAN continent.Talking about a PR campaign gone BAD.

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