“I Feel Pretty” for The British Cryonics Institute

Kristin Scott Thomas for Je Reviens
The award-winning British actor swirls in front of a fountain to the tune of West Side Story’s “I Feel Pretty” for The British Cryonics Institute. The campaign encourages the public to plan their afterlife as they bid you to wake up in 3015.



Incredible Beauty


"Katerina Jebb Concocts Seven Products You Cannot Live Without This Fall
For years artist Katerina Jebb has been collaborating with good friend Tilda Swinton in making satirical shorts. When gallery owner Gloria Maria Cappelletti happened upon one of these parody advertisments last year, she encouraged Jebb to expand on the series, and the result is Simulacrum and Hyperbole. Opening on Thursday at the Gloria Maria Gallery in Milan, the show features an installation that includes a television set playing Jebb's imaginary channel Lucid TV and seven cheeky films about consumerism and the beauty industry, with a little help from the artist’s famous friends. Here’s a rundown of the imaginary products they're selling."
Source: Nowness