branding for a public

"Product design final project at Central Saint Martins - Skin by Chanel. While at first glance it seems bizarre and perhaps even more low tech on the surface than you’d expect for a “future tech” post… it really sparked some playful conversations on where skincare may take us in the future. But first, here’s his concept! It plays with the idea of skincare and branding ~ looking at the skincare market and how far people go to primp their skin, “Just as we can define ourselves through the brands of clothing we wear, or the brand of mobile phone we have, we can now define ourselves by the brand of skincare product we use. If you are using skincare by Chanel, you want people to know that your skin is by Chanel, in the same way that Chanel handbags have clear branding, why shouldn’t our skin.” In his design, in addition to your cleanser, toner, lotion, you can also leave a logo impression on your skin! Yes, the type that appears when you sit in short shorts on a rattan chair for example. It fades in a few hours, but you look pretty silly until then."

I find the "branding" accessory totally superfluous and, really upsetting, disturbing and 100% poor taste. I actually think this branding "solution" would DAMAGE the brand perception. But most of people that love to display brands publically are also not what you can consider a "refined creative type". Disturbingly obscene.


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Compilation of aesthetic manifestations beyond compliance, bring us emancipation.