Fake Forest makes eco-mean stuff.
“Eco-friendly” is how you feel when you buy something that seems good for the environment because it looks “green,” or the label has three bent arrows chasing each other in a triangular loop, or words like recycled, recyclable and natural, without defining what they mean. It's like, “Dude, I hope I'm saving the Earth!”
“Eco-mean” is how you feel when you stop hugging trees and start throwing rocks. Nah, not at the trees, but at companies that pose as your eco-friends instead of just explaining the materials used in their products and how they get produced from start to finish, so that people can make the most informed choices possible. It's like, “Dude, show me what you're made of!”
Fake Forest researches and designs products to have minimal impact on the Earth's resources. We consider and make known all ingredients, percentages, and processes.