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Animated GIFs represent a short cut into moving images. It most infamous use is micro"previews" for porn sites, therefore it remains in the collective perception as a not very sophisticated way of displaying images. Its real limitations are that they convert images into dots...more or less like an impressionist picture done by a machine: the result is a rough electronic conversion of an image. Personally I find the judgment unfair on the very useful principles of GIFs.
Now, a bunch of other designers have united their appreciation for the low tech in this website that plays with GIFs. SWEET GIFS website
Warning: the website might contain many elements of low tech animation not suitable for people that refuse kitsch and rough images.
The image below is an exercise I made some time ago using the power of GIFs.
